Best Practices

Establishing Goals for Women in Leadership: Global Gender Goals

April 2019

Workforce goal setting should be based on a sound methodology. The methodology should be able to stand up to any challenges and be able to answer the simple question of: What is the basis for establishing this goal?

All workforce goals would be based on Meeting or Exceeding the designated market area (DMA) for each business unit. In more simplistic terms – we want to look like the places where we live, work and play.

This report provides information related to establishing goals for women in leadership and the process for establishing workforce goals based on DMA.


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