Weak employer brands can result in high employee turnover and unimpressive corporate reputation. Brands that don’t incorporate elements of CSR and D&I risk alienating diverse communities and millennials who value these components. Customers who don’t see a strong commitment to social causes and D&I will take their business elsewhere. Saying the company is socially responsible and committed to D&I isn’t enough. Companies need to back up what they claim by being transparent. Videos, blogs, photos, and employee testimonials provide insight into company culture and communicate what the company values and what it’s like to work there.