Beyond recruiting, onboarding and retaining veteran candidates, many of the best practice organizations are realizing that building an ally/advocate culture ensures additional benefits. Raising awareness, insights and relationships with the veteran community increases retention of veterans and competency across the organization of the veteran culture and needs as valued talent and leaders. The veteran community is also a vibrant consumer market and business community as potential diverse suppliers. The greater the cultural competence of all employees in the opportunities, needs and cultural affinity of veterans, the greater the corporate brand eminence, employer of choice and the greater the business impact.
