Increasing diversity in franchising can help brands improve their business in a variety of ways. Harvard Business Review found businesses with racial or ethnic diversity are 35% more likely to increase revenue, and businesses with high levels of gender diversity experienced a 15% increase in revenue. A Glassdoor survey found more than 76% of prospective employees considered diversity a major factor when evaluating companies. Diverse franchisees can also help companies grow their markets. Having people from underrepresented groups can help forge ties with different communities.
Here is how your company can increase the number of franchises owned by people of color.