Code for Venezuela and Senior Social Media Manager Amazon
Johanna Figueira is an English/Spanish bilingual marketer with over 7 years of experience. Johanna began her career in advertising, managing the BBVA, a global financial institution and one of the largest in the world.
Johanna moved to the US and worked on the social media team for Wells Fargo. Her ability to communicate with cross-cultural audiences helped to elevate the voice of Hispanic customers and contributed to creating new strategies to further reach out to this segment. Johanna was also chosen to be a Board member of the Latin Enterprise Connection in Wells Fargo. After leaving her home country, Johanna began looking for ways to give back. She believes in the power of digital communities and is passionate about using technology for social change.
She is one of the co-founders of Code for Venezuela, an organization that leverages technology to help with the pressing needs in the country. Her TEDTalk about this organization has more than 2 million views. Currently, Johanna works for Amazon as a multicultural social media manager.