Blog Post

DBP Members Celebrate Hispanic Heritage Month 2017

By Jennifer London
September 12, 2017

September 15 – October 15 is Hispanic Heritage Month in the United States. The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988. It was enacted into law on August 17, 1988. The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively.

As of 2015,

  • 63.4 percent of people of Hispanic or Latino origin in the United States are of Mexican origin.
  • Another 9.5 percent were Puerto Rican, 3.8 percent Salvadoran, 3.7 percent Cuban, 3.3 percent Dominican and 2.4 percent Guatemalan. The remainder were of some other Central American, South American, or other Hispanic or Latino origin
  • 67 percent of Hispanics or Latinos age 16 and older are in the civilian labor force, and
  • 1.2 million people of Hispanic or Latino descent are veterans of the U.S. Armed Forces.

Source: https://www.census.gov/newsroom/facts-for-features/2017/hispanic-heritage.html

Many Diversity Best Practices member companies have shared what they are doing to acknowledge and celebrate Hispanic Heritage Month this year. Here is what they have in store:

AT&T

AT&T provides their employees platforms to bring their authentic selves to work by sponsoring employee resource groups (ERGs). Founded in 1998, HACEMOS is their Hispanic/Latino ERG. HACEMOS offers a variety of professional development opportunities. Those include EmpoweringLatinas, a platform for all women to come together, network, share best practices, and encourage one another to truly empower one another through a number of events. The most recent event is a series of panel webinars that will conclude during Hispanic Heritage Month. Additionally, the EmpoweringLatinas Inaugural Leadership Summit, Impact, Inspire & Innovate will be held during this time.

In addition to ERG activities, AT&T Diversity & Inclusion is hosting #ATTDiversityTREKs, immersive career and recruiting experiences, to honor and celebrate the month. One example is a collaboration with the National Center for Women in Technology/NCWIT to host 60-80 Latina high school students at AT&T offices in El Segundo as part of their TECHNOLOchicas program.
Also at their El Segundo campus, AT&T is sponsoring events for diverse talent through HACE, HACEMOS, and UCLA/USC to introduce 40 Latina college students to one of our Business 2 Business/B2B College Program.

AT&T will also celebrate Hispanic Heritage Month by developing a “digital and social-first” influencer campaign that brings cultural heritage to life through compelling stories from influencers, AT&T employees and existing talent.

AT&T’s role is that of the connector – bringing people and cultures together – on their own terms. The campaign’s champions will help us tell these stories. The #ANuestraManera (On Our Terms) campaign will encourage individuals to share stories of when they have done things their way, on their terms and of how technology has enabled them to stay in touch with their Latino roots. Because at AT&T, every voice matters.

Other Regional HACEMOS Hispanic Heritage Month Events:

  • Chicago members are participating in a soccer match
  • Central Florida is hosting a luncheon of aroz con gondules y pernil con pollo for all employees
  • Puerto Rico is serving pan dulce in the morning and a having a nacho sale at a large AT&T office
  • Fort Worth is serving pan dulce at main AT&T centers, garages and retail stores with HACEMOS Day and Hispanic Heritage Month information
  • Houston is having a month-long display with historical Hispanic figures and a fiesta day with games and trivia
  • Los Angeles is having a HACEMOS Day afternoon celebration at the El Segundo campus that will include lunch, Hispanic desserts, multicultural performers, games, giveaways and a mixer, with guest speakers sharing their “historia”
  • Orange County is hosting a Latin flavors fundraiser to showcase Latino food and history
  • Pacific Northwest is having a networking event and tamale sale with LEAGUE at AT&T, the LGBTA ERG
  • Sacramento is having a “glow ball” golf tournament
  • San Diego is hosting a collaboration zone event focusing on professional development and advancement for all employees
  • San Ramon is having a heart walk, mixer and San Francisco Giants game nights
  • Colorado is hosting a town hall with a Hispanic leadership panel

Ahold/Delhaize

Food Lion/Delhaize America will be celebrating Hispanic Heritage Month through various sponsorships and on-site activations:

September 21st – Latin Americans Working for Achievement’s (LAWA) Sabor Latino event. This event is centered around a cooking demonstration by a professional Latin chef, provided by Food Lion. The demonstration of the Latin rooted meal is accompanied by trivia and storytelling relating to items and cooking styles used during the demonstration. This culinary experience serves as a fundraiser for the organization’s scholarships.
This event serves as one of the many events that take place within the Food Lion/LAWA partnership.

September 23rd – Diamante Arts & Cultural Center’s Sabor y Cultura fundraising event

This event will feature Food Lion’s Latin chef, that will provide a three course meal for those that attend an intimate fundraising dinner. The funds raised will support the initiative of Diamante, that is “dedicated to the preservation, development, and promotion of the culture, heritage, and artistic expressions of the diverse Latino/Hispanic population in North Carolina.”

This event serves as one of the many events that take place within the Food Lion/Diamante partnership.

September 23rd – La Fiesta de Rowan

Food Lion sponsors this event as it is designed to build bridges between cultures and educate the public about local community services.

September 23rd – Winston-Salem Hispanic League Fiesta

This is a multicultural event where the whole family can enjoy live Latin music, dancing, cultural programs, a children’s area, Latin cuisine, and local arts and crafts. The festival has attracted over 20,000 participants. Food Lion sponsors the Winston-Salem Hispanic League, being able to provide a scholarship for a local deserving student and hosts an interactive booth at the fiesta.

September 24th – La Fiesta del Pueblo

This event is a daylong celebration of Latinx food, music, art and culture. Food Lion sponsors this event and hosts a tasty display, providing samples of various fruits, found in our stores, for attendees to enjoy. Our company also provides attendees with giveaways and coupons to utilize in any of our stores until the end of the year.

October 14th – Latin Coalition’s Latin American Festival

Food Lion sponsors this festival that welcomes over 20,000 culture and music lovers at one of Charlotte’s largest cultural events. Food Lion provides samples of various fruits, found in our stores, for attendees to enjoy. Our company also provides attendees with giveaways and coupons to utilize in any of our stores until the end of the year.

Brown-Forman

Brown-Forman will focus on bringing awareness to the influences of the Caribbean, Central and South American cultures in the United States as well as celebrate the cultural diversification and collaboration at B-F.

Calendar of Events:

Tuesday, September l9th – Guest Speaker: Teresa Rodriguez the anchor of Univision’s primetime award-winning weekly news magazine show, Aqui y Ahora (Here and Now), as this year’s speaker.
October 4th – Take a taste tour with Latino finger foods and cocktails, learn to dance the flamenco with music from a live band, get a picture in the photobooth and more!

October 4th – 5K Run/Walk + BBQ This fun-filled day of activities will include a 5k run/walk for adults, an exciting children’s race, and delicious food. First place winners of the men’s and women’s divisions will receive a new Apple Watch! Other top participants will also receive great prizes. Additionally, Live Well will reward 300 points to all participants!

The Coca-Cola Company

Hispanic Youth Empowerment Event

For their third annual Hispanic Youth Empowerment Event, The Coca-Cola Company will host 60 Latino students from three local counties at the AOC for a day of leadership development, mentorship and inspiration. Students will participate in an educational program, eat lunch with Coca-Cola associates and visit the Coca-Cola Archives.

Fine Arts Exhibit from Local Latino Artists

The company will kick off Hispanic Heritage Month with an exhibition of Fine Arts from local Latino artists. From sculptures, to drawings, to oils on canvas.

The exhibit is a collaboration with the Coca-Cola Fine Arts & Branding Team and Contrapunto.
Employees will be able to meet the artists and purchase art during the Hispanic Heritage Month Celebration on September 21.

Hispanic Heritage Month Celebration

Career Conversations: Embracing Culture as An Asset to Career Success. Additionally, learn more about the modern Hispanic experience and how Latinos are changing the nation, and what this means for The Coca-Cola Company. Enjoy live music and Latin cuisine, as well as Latin artwork and artisan goods by local artists on sale.

Fifth Third Bank

Fifth Third is active in the Latino community throughout the year and maintains relationships with organizations to support the community in a variety of ways.

Fifth Third Bank (South Florida)
The South Florida region works with Hispanic Unity, a nonprofit organization that offers services to help immigrants of Hispanic and other descents to establish themselves in the United States.

The Bank has donated close to $25,000 in support of Hispanic Unity and also provides financial-empowerment services to members, including tax-preparation services through our Volunteer Income Tax Assistance program, small-business technical assistance, homeownership services through the Bank’s down payment-assistance program and Empower U courses.

In October, the Bank will participate for the fourth year in Hispanic Unity’s Entrepreneurship Summit, where we will have a booth and hold a workshop on access to capital.

Fifth Third Bank (Chicago)
The Chicago region has had a strong relationship with the Illinois Hispanic Chamber of Commerce for more than five years. This summer, the Bank sponsored the chamber’s 12-week Hispanic Technology Incubator program, helping high school entrepreneurs pitch their business plans to the Chicago innovation community. Through the program, the Bank provided financial education for participants and served on the judging committee.

Other work in the Latino community includes support of the chamber’s annual luncheon, financial literacy courses for members and grants to the organization. Additionally, the region works with local affordable-housing agencies, holds Empower U financial-education sessions and participates in a scholarship program in support of the Latino community.

Business Resource Groups
Several Fifth Third Bank regions have Latino business resource groups that celebrate their heritage and foster an engaging and inclusive workplace through a focus on developing our people, our reputation and our business. The BRGs have planned internal and external events to recognize the month.

The Fifth Third Bank (Northeastern Ohio) Multicultural BRG works with Esperanza, a nonprofit organization that works to increase high school graduation rates among Cleveland-area Latino students through tutoring and mentorship programs. Members of the BRG helped Esperanza conduct interviews of more than 100 students who had applied for a scholarship for continuing education.

“This experience was so rewarding, knowing that we are helping these students to pursue their dreams and goals of higher education,” said Ilene Jarrell, vice president and Retail regional manager. “Most of these students are the first in their families to attend a university or college, and we are helping them break barriers and molds.”

The Fifth Third Bank (Cincinnati) Latino BRG will participate in several events over the course of National Hispanic Heritage Month, including:

Through the Ohio Latino Student Summit 2017, the BRG will participate in a career workshop that will help students with resumes, career advice and networking tips.
On the United Way Hispanic Leaders Volunteer Day, BRG members will work to bring the beauty and energy of Latino culture to the new LEAP academy (a new Cincinnati Public Schools magnet school with an intensive Spanish-language program).
Through a volunteer day in October, members will work with the United Way on a project to help a local Hispanic community with painting, building and restoration.
The BRG will represent the Bank at the Hispanic Cincinnati Festival, one of the biggest in the region with more than 15,000 people in attendance.

Fire Department of New York (FDNY)

In celebration of Hispanic Heritage Month, the FDNY’s Office of Diversity and Inclusion and the Hispanic Heritage Society are hosting an event to celebrate the importance and presence of Hispanic and Latino Americans within the FDNY. The event will uplift three remarkable employees who have dedicated their lives to serving the public, while honoring their heritage and culture. The program will also include a live afro-Cuban band and Hispanic Cuisine. The event will be held at FDNY Headquarters.

Freddie Mac

Hispanic Heritage Month Panel: “The Horizon of Hispanic Homeownership”
Industry experts discuss Hispanic Homeownership trends, why they are important and how the industry can better serve the Hispanic community.

Event Description:

During this session, panelists will share their outlook and knowledge about Hispanic homeownership in the United States. The Latino population is the largest growing population in the country. Its growth along and shifting demographics across the U.S. are creating new challenges and opportunities in many industries including housing. Companies across industries are actively involved in designing ways to address such challenges and seize new opportunities as market demographics continuously evolve. In the housing industry, lenders, Freddie Mac and many other organizations are shifting their market approach respectively and creating specific strategies to engage with the Hispanic community and serve its needs. This session will cover what lenders, Freddie Mac, real estate professionals and other market participants are doing to keep up with this demographic shift.

The demographic trends will be brought closer to home by featuring Cynthia Ferrufino, a Latina Freddie Mac employee and recent home buyer, in the I Am Freddie series. Cynthia will discuss her home buying experience as a Latina. We will also hold events bringing together the HOLA community as well as feature the organizations that HOLA and its members support.

Goldman Sachs

Goldman Sachs’ Firmwide Hispanic/Latino Network (FHLN) aims to attract, retain and develop the firm’s Hispanic/Latino professionals via a variety of initiatives. These include coaching and hosting career development panels for incoming candidates, mentoring summer interns and providing insight into our businesses around the firm via the Business in Perspective Series. In addition, the FHLN hosts a series of events during Hispanic Heritage Month that promote and celebrate Hispanic/Latino culture.

Spotlight on Anna Maria Chavez – September 21
Anna Maria Chavez, Chief Strategy Officer and Senior Vice President for External Affairs at the National Council on Aging and former CEO of the Girl Scouts of America, joins Tim O’Neill, Global co-head of the Investment Management Division within Goldman Sachs, to discuss her experience growing up in Arizona, role leading the Girl Scouts of America and National Council on Aging, and dynamism in leadership. She will share leadership insights cultivated from overseeing both organizations. This talk will be co-hosted by the firm’s Disability Interest Forum.

Fireside Chat with Laurie Hernandez – September 28
Keeping in line with the theme of 2017 Hispanic Heritage Month, “Shaping the Bright Future of America,” Laurie Hernandez, Olympic gold and silver medalist in gymnastics and New York Times’ best-selling author, will discuss her athletic career and comment on the importance of diversity and inclusion in the workplace. The session will be moderated by David Fox, an Olympic gold medalist and region head for Private Wealth Management in the Southwest.

Diversity Recruiting Event – October 3
In keeping with the goals of attracting and developing talent, the FHLN is hosting an event for external diversity candidates. This event will feature a panel of Goldman Sachs professionals who joined the firm as external hires to talk about their experiences at the firm, lessons learned and diversity within the financial services industry. This panel discussion will be followed by a career fair.

Dance Social Featuring the Ballet Hispanico –October 11
American dance company Ballet Hispanico will present an interactive Flamenco demonstration at Goldman Sachs’ New York headquarters. This demonstration will be followed by Flamenco and Salsa lessons led by Ballet Hispanico students for Goldman Sachs employees.

Hispanics and Latinos in FinTech – October 19
Goldman Sachs is partnering with Ernst & Young to present an event focused on Hispanics and Latinos in FinTech. Utilizing a TED-talks format, the event will feature Hispanic and Latino leaders from the FinTech industry discussing a wide range of topics including their experiences in the sector, diversity in the industry, and how FinTech has affected Financial Services.

Guidewell

The GuideWell Community HOLA will be celebrating the 2017 Hispanic Heritage Month throughout the state with the following activities for the employees; this year’s theme is “Shaping the Bright Future of America”.

There will be a series of articles throughout the month for employees Hispanic culture the topics such as:

  • What is Hispanic Heritage Month and why is it celebrated?
  • Hispanic Hats and their significance (to support activity below)
  • Stories from the Hispanic Leaders at Florida Blue sharing their experiences and insights-this will be a three story trilogy that will close out HHM.

Activities
Mexican Hat making contest- contestants have to make the hat feo (plain/ugly) and decorate it instead of a piñata. There will be prizes awarded for 1st, 2nd and 3rd place.

Panel Discussion in Tampa that is being broadcasted in all offices
Perspectives on the Hispanic American Experience- where a panel of employees are presented where questions from the audience is encouraged and the panel shares their stories.

Have a lunch and learn class about the Hispanic Traditions and Superstitions (Tradiciónes Y Supersticiónes Hispanas ) class where people learn about the cultural beliefs or mistaken beliefs that have been passed down from generation to generation.

Celebrate employees who signed up and completed the HOLA sponsored Spanish classes where the “students” are given a certificate to highlight their completing of Spanish I, II and III modules; classes were designed to provide basic cultural competence, basic language skills and develop a basic proficiency level in a second language.

There could possibly be additional regional office activities being done but have not yet been solidified with HOLA that could consist of luncheons, Zumba classes, and afternoon café con leche being served.

Johnson & Johnson

Johnson & Johnson will be celebrating Hispanic Heritage Month from September 15 to October 13 at company campuses throughout the U.S. with local programming to include guest lecturers, sessions on career development, cultural exhibits and community fundraising through Donate-a-Photo. Johnson & Johnson Family of Consumer Companies will participate in the NYC Hispanic Day Parade for the 6th year, and continues to the support and efforts to help students achieve higher education via the Hispanic Scholarship Fund program and partnering J&J brands. To close out the month of celebrations, the Hispanic Organization for Leadership & Achievement (HOLA) employee resource group will be sponsoring an employee summit and reception to recognize the sixteenth anniversary.

Northrop-Grumman Corporation

Northrop-Grumman Corporation actively sponsors Employee Resource Groups (ERGs) to provide opportunities for networking, professional development and community outreach to its’ 66,700 employees at sites located across the U.S.

One Adelante, is the name of the Northrop-Grumman Hispanic Employee Resource Group (ERG). Adelante means moving forward in Spanish. Northrop Grumman recognizes that Hispanics have had a profound and positive influence on our country through their strong commitment to family, faith, hard work, and service. Hispanics have enhanced and shaped our national character with centuries-old traditions that reflect the multiethnic and multicultural customs of their community.

The theme of this year’s Hispanic Heritage Month (HHM) is: Shaping the Bright Future of America. To recognize, across the United States, the contributions of Hispanic and Latino Americans to our country and military and to celebrate our rich Hispanic heritage and culture, Northrop Grumman will be celebrating various events and activities in recognition of Hispanic Heritage Month. There are currently nine Adelante Chapters across the company:

  • At the Northrop Grumman enterprise level, HHM will be celebrated during the 9th Annual One Adelante Leadership Summit and HHM Celebration. This year’s celebration will be held in conjunction with the Society of Hispanic Engineers (SHPE) in Kansas City MO on Wednesday, November 1st. An HHM Celebration will be held in the evening (following the One Adelante Leadership Summit activities) and will highlight a dinner, individual award presentations, keynote speaker presentations by senior Northrop Grumman and SHPE leadership, and culminates in an evening of celebration dancing!
  • Luncheon events will occur at each One Adelante Chapter site and the events will be webcast live to employee desktops. Usually 50-100+ Northrop Grumman employees attend in person and are treated to a nice Hispanic-style lunch sponsored by the local One Adelante Chapter. 100-200 employees are expected to attend virtually at many One Adelante sites. In some cases, employees gather together in conference rooms across the country to listen/watch as a group.
  • Throughout HHM, One Adelante members volunteer for a “Day of Service” event. The Day of Service partners with local non-profit organizations and community outreach centers to provide specific support to causes such as Meet Each Need with Dignity (MEND) as well as Hispanics Against Child Abuse and Neglect (HACAN) for examples. The Day of Service is an opportunity for One Adelante members to help the local communities by supporting food festivals, games and rides, and manning tables to provide interesting facts pertaining to Hispanic Heritage Month.
  • One Adelante members along with other Northrop Grumman employees will be provided the opportunity to attend One Adelante webcasts to listen to keynote speakers on Hispanic Heritage Month. These presentations capture the meaning and importance of Hispanic Heritage Month focusing on the many contributions Hispanics have made to the success and development of our diverse U.S. culture. The presentations also provide the opportunity for question and answer sessions.
  • One Adelante also takes the opportunity to celebrate Hispanic Heritage Month by hosting “Joint ERG” functions with other co-located ERGs. Other Northrop Grumman ERGs are invited to join One Adelante HHM events and activities held at various campus sites with the goal of leveraging ERG member attendance as well as provide additional funding to sponsor a larger event! Historically, these joint ERG activities will sponsor HHM-related trivial games, Latino music, and food from all of the attending ERG members geared towards the rich heritage and flavor of their community.
  • In addition, various Hispanic-associated treats, like salsa making and tasting contests, salsa dancing lessons, and jalapeno eating contests are held and winners are selected – these HHM events are always a big hit. Again, these events are held in conjunction with keynote speakers, Hispanic trivial games, and interesting HHM fun fact tables and are celebrated at the various One Adelante campus sites.
  • Lastly, the One Adelante ERG sponsors HHM Science, Technology, Engineering, and Mathematics (STEM) spotlight stories in One Adelante campus newsletters and highlight them on TV monitors in Northrop Grumman buildings, office floors, and lobbies. These videos highlight important Hispanic STEM leaders and highlight their most significant accomplishments.

PNC

Total: 23 events in 11 geographic locations.
Quote from their EVP and Chief Diversity Officer.
“These celebrations and market-driven activities align with the business strategies of their respective markets. This helps to ensure the events resonate with our employees, customers and communities we serve,” said Executive Vice President, PNC Chief Diversity Officer Marsha Jones.

Market Name: Lexington
The Lexington Market is once again a major sponsor of the Festival Latino de Lexington coming up next weekend. With live music, dance, visual arts and authentic cuisine, there is plenty to explore and enjoy over this three-day event. Friday night is tropical night and will include authentic Latino foods, live music and dancing. The festival is presented by Lexington Parks & Recreation and the Foundation for Latin American and Latino Culture and Arts.​ Sunday is the free community Health Fair at Masterson Station Park.
-Include PNC’s involvement explicitly stated: PNC Bank has been a long time major sponsor of Festival Latino de Lexington. In 2017 the PNC Mobile Learning Adventure has been scheduled on site to make an appearance and provide free on site children’s activities for families throughout all three days of the festival.
We will be hosting a reception for Hispanic Heritage Month again in conjunction with the Greater Washington Hispanic Chamber of Commerce.

Market Name: Lexington
PNC is a Gold Sponsor and participating in the Dia de la Mujer Latina—an annual health fiesta,
There are 700 people expected to be in attendance. This is being supported via funding from Community Development Banking with our retail team working the booth space. During the event, participants will have the opportunity to access the following services: documentation provided by the Mexican Consulate (i.e. Matricula cards and Passports); health discussions and checkups, cholesterol, diabetes, dental, nutrition and HIV testing. PNC will be providing sessions on financial empowerment and lifestyle changes will also be available.

Market Name: Louisville
An evening of celebrating cultures in our community with music, food, networking, and free salsa lessons.

Market Name: Greater Maryland
Latin American Visionary Cinema Event
PNC Bank and the Maryland Film Festival celebrate Hispanic Heritage Month with Latin American Visionary Cinema series. PNC Employees and community members are invited to attend a private screening of Club Sandwich by Fernando Eimbcke. Refreshments will be served.

Market Name Greater Washington
Hispanic Heritage Month Reception
PNC is the sponsor and host of the annual Greater Washington Hispanic Chamber of Commerce Hispanic Heritage Month reception that will take place October 12, 2017, at PNC Place. More than 250 business owners and centers of influence in the community along with PNC employees will gather at PNC Place for this celebration.

Market Name: Southwest Michigan
Hispanic Heritage Month Celebration kickoff event
PNC is the leading sponsor of Battle Creek’s second Hispanic/Latino Heritage celebration kickoff event. The one-day celebration will feature face painting, food tasting, vendor booths, and different types of dance performances highlighting the diverse culture and ethnicities within the Hispanic/Latinos community. PNC will have a booth staffed by our local PNC Battle Creek branch employees.

This event will help educate the community around the diversity of Latino/Hispanic. It will create opportunities for meaningful engagement and interaction between the Latino/Hispanic community and the Battle Creek community at large, and celebrate the rich history and many contributions of Latino/Hispanic community members and their allies to the economy, culture and overall vitality of Battle Creek.

Market Name: Pittsburgh
Pittsburgh Metropolitan Area Hispanic Chamber of Commerce – Hispanic Heritage Month Gala
PNC is participating as a community sponsor for the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce Hispanic Heritage Month Gala.
In addition, Dr. Adis Vila, the former and first chief diversity officer of the U.S. Air Force Academy, will be the featured speaker at an event hosted in Pittsburgh on October 11, which will be live-streamed to other markets across PNC.

Market Name: Indianapolis
El Grito! – The Celebration of Mexican Independence Day – Garfield Park, Indianapolis

PNC is the exclusive financial services sponsor of El Grito! Celebrate Mexico’s Independence Day by coming to Garfield Park for food, crafts and music. Enjoy a traditional celebration which includes the glorious “Grito” (shout) that Miguel Hidalgo y Costilla once used to garner support of the people to rise and take arms against their European oppressors, which signaled the beginning of Mexico’s war for Independence. Employees will serve as PNC Ambassadors and welcome event participants to the PNC booth.

FIESTA Indianapolis – Celebrating Latino Culture – American Legion Mall in downtown Indianapolis

PNC is a Bronze level sponsor of FIESTA Indianapolis. FIESTA is a celebration of Latino culture in Indiana, bringing together a vibrant and diverse community and enhancing the cultural fabric of Indianapolis. An estimated 15,000 attendees join the FIESTA celebration every year, where they enjoy a full day of music, dancing, food, children’s activities, a health and wellness fair, and community service booths. Employees will serve as PNC Ambassadors and welcome event participants to the PNC booth.

Market Name: Florida West
Hispanic Heritage Kickoff

PNC is joining a community organization Prospera (Hispanic Business Funding organization) and other partner companies for a community networking event.

Market Name Western Carolinas
Latin American Chamber of Commerce Charlotte’s Tapas Networking Event
The Latin American Chamber of Commerce Charlotte’s Tapas Networking Event is sponsored by PNC as a two-event networking series as part of our 2017 chamber sponsorship package. Tapas networking events will offer members “unlimited networking opportunities” within Charlotte’s Hispanic business community. The Latin American Chamber of Commerce Charlotte hosts such networking events as part of its mission to provide programs and services that “foster the economic growth and development of the Latin American business community in the Charlotte region, including programs to connect, educate, empower, accelerates, provides access to and stimulates economic growth.

As part of PNC’s 2017 Latin American Chamber of Commerce Charlotte sponsorship – and in addition to the chamber’s Tapas networking events – the chamber will host a luncheon with keynote speaker Remedios Gómez Arnau, General Consul of Mexico. In addition to ten (10) complimentary luncheon admissions, a PNC exhibit table at the event, PNC receives inclusion in numerous marketing efforts via the chamber website and social media with the PNC logo display at the event.

La Noticia 19th Annual Latin American Excelente Awards

La Noticia, Charlotte’s oldest Spanish-Language Newspaper, presents the Latin American Excelente Awards, an annual gala created in 1998 to celebrate the outstanding achievements of Latino business people and their supporters. This year is special for PNC, as one of its own is being recognized: PNC Bank Mortgage Loan Officer Oscar Saavedra will accept the honor of Businessman of the Year. To celebrate this achievement, PNC has purchased a table for the event.

Latin American Coalition’s 27th Annual Latin American Festival

PNC is Platinum sponsor of the Latin American Coalition’s 27th Annual Festival LatinoAmericano in Charlotte, NC. Festival Latinoamericano (Latin American Festival) is one of Charlotte’s signature cultural events. The event will be held at Symphony Park at Southpark Mall on Saturday October 14 from 12 to 8PM. The event features an incredible lineup of musical artists and dance performances, a diverse authentic selection of Latin American food, handmade crafts, visual artists, and an interactive street festival environment with activities for the whole family.

Market Name: Central & Northern New Jersey (3 events)
PNC Latino EBRG Hispanic Heritage Celebration

Internal Event to celebrate Hispanic Heritage and allow for recruiting and outlining of our EBRG.
New Jersey Latino EBRG will be hosting an internal event to celebrate Hispanic Heritage. We will have senior Leadership present and start the event by speaking about our EBRG and our mission. Recruiting efforts will also be held. The event will be finished off by a Latin Comedy Show.

-Market Name: Central & Northern New Jersey
Statewide Hispanic Chamber of Commerce Business Expo

PNC NJ EBRG will be participating in this event and connecting with Latino business owners and community leaders. Our goal is to showcase our Diversity and Inclusion initiatives and advocate for PNC Bank and why we should be the bank of choice. We are also supporting our local Latino business owners and will speak about products and services which will help elevate their business.

Market Name: Central & Northern New Jersey
2017 Latina Small Business Expo
An event celebrating Latinas opening businesses in New Jersey. NJ EBRG is a participating sponsor in this event, our goal is to meet these Latina business owners and show how PNC is committed not only to Latina businesses but Women owned Businesses. We plan on advocating PNC and its support to our business communities and through the EBRG exemplify PNC Bank’s commitment to Diversity and Inclusion making it a favorable institution to do business.

Market Name – PDSJ (Delaware) 6 Events

Delaware Community Conversations Series Delaware Hispanic Commission
Community Conversation Series with focus on First Time Homebuyers, Stand by Me Financial Literacy and Anti-Bullying (education focus)

Open House, Latino Luncheon and Declaration of Hispanic Heritage Month

Hispanic Heritage Festival

Festival admission is free and we encourage Hispanic and American families to explore with us the richness of our contributions to both the United States and locally here in Delaware. Park entrance has the regular fee per vehicle (no charge with annual pass, $4 per car with Delaware plates, or $8 for out of state vehicles). Besides the Hispanic food vendors and trucks, we’ll have a kids area, informational booths and dance/musical presentations of local artists from different countries.

S&P Global

For Hispanic Heritage month, S&P honor the culture and contributions of all those in America whose ancestors immigrated from Europe, the Caribbean, and Central and Latin American countries. S&P Global’s Adelante Employee Resource Group shines a deserving light on their courage and sacrifices made by advancing initiatives that help Latinas and Latinos achieve success at work, at home and in their communities.

We:

  • Support the Congressional Hispanic Caucus Institute’s mission to develop the next generation of Latino leaders. On November 2nd, Adelante will host the Congressional Hispanic Caucus Institute’s New York Leadership Reception. The event will feature CHCI alumni, local Hispanic leaders in Politics and Corporate America and S&P Global executives. Current issues impacting the Hispanic community, and how S&P Global’s Corporate Responsibility initiatives support the community, will be discussed.
  • Celebrate our partners, such as Proud to Be Latina (PBTL), who recognize extraordinary successes being achieved by ordinary women. During Hispanic Heritage month, PBTL is launching its inaugural issue ofLatina Executive Magazine which will celebrate the multi-dimensional leadership qualities of Latinas in Corporate America. Adelante will be featured in an ad to demonstrate S&P Global’s support of PBTL and this inaugural issue. We are also proud Diamond level sponsors of ALPFA.
  • Collaborate with our Talent Acquisition and Diversity & Inclusion teams to promote the recruitment of diverse talent, such as Hispanic MBA students who will be attending the 2017 Prospanica Annual Conference and Exposition.
  • Empower Adelante members at S&P Global to rise to their fullest potential by providing leadership development training programs, personal career coaching and a panel discussion with senior leaders to discuss preparation for successful performance management year-end discussions.
  • Honor our Latino colleagues with whom we work, those who remind us of our madres, padres, abuelas, abuelos, tias and tios who have persevered to create strong families and impressive professional success every day. They inspire and guide us to attain ever higher goals.

Sodexo

Sodexo in Partnership with MALDEF Parent School Partnership : Elevating the Quality of Life for the Hispanic Community

September kicks off the 8th new school year of MALDEF and Sodexo’s Office of Diversity & Inclusion’s team partnering to host the signature Parent School Partnership (PSP) Holistic Health Workshop. Since 2009, the PSP Holistic Health Workshops have focused on educating Latino families on nutritional awareness. To date, these PSP workshops held at Sodexo sites have educated more than 7,000 families on healthy eating behaviors and important lifestyle changes. As we celebrate Hispanic Heritage Month we want to recognize all team members and the community at large, who come together to elevate their quality of life through this program.

“I learned recommendations for cooking healthier and improving my shopping habits. I also learned how to read nutrition labels to help me understand what is in my food. What I loved about the workshop was that it was interactive and the chefs were able to make recipes that I cook everyday healthier. After attending the workshop I have made small changes in my family; we no longer drink soda and have cut back to eating fast food only once a month.” Alma MALDEF Participant

Data suggests that Latino youth are disproportionately plagued by obesity, diabetes, and stress-related disorders and are more likely than their non-Latino peers to develop chronic diabetes. Additionally, this population is more prone to suffer numerous health problems associated with childhood obesity, such as asthma, early onset Type II diabetes and cardiovascular disease.

MALDEF and Sodexo have found that integrating an educational dietary workshop into parent-engagement programming helps increase understanding of the link between healthy lifestyle changes and combating these health disparities. These workshops feature culturally traditional recipes that have been remixed by Sodexo’s Culinary Chef team incorporating low-sodium, alternative ingredients and substituting healthy ingredients in place of high-fat cooking oils and fried foods.

In its mission to improve the quality of life of the diverse communities we serve, Sodexo will continue to partner with impact-driven organizations such as MALDEF to use education to improve a community’s health and well-being.

TIAA

At TIAA, diversity and inclusion is part of our culture, engrained into our expectations, and set high in our priorities. Hispanic Heritage Month is one of the many opportunities to acknowledge and celebrate our Hispanic and Latino employees and customers. UNITE, our TIAA Latino/Hispanic heritage employee resource group (ERG), mission is to elevate the success of the company and our employees by providing recognition, development, and networking opportunities.

For Hispanic Heritage Month, the group plans to spread the education and awareness of the culture, as well as advance the development of our Latino / Hispanic employees in the workforce, which in turn expands our reach and learning to support our diverse client segments, including Hispanics/Latinos.

Below is a list of some of the events our UNITE ERG will host for Hispanic Heritage Month:

  • Hispanic / Latino Life Insurance Awareness – UNITE National Event: September 19th
  • Moderated interactive seminar with TIAA Life Product Partners to discuss the benefits and unique needs of life insurance for the Hispanic / Latino population.
  • Charlotte Mecklenburg School System Tutoring Partnership Program Kickoff – UNITE Charlotte Volunteer Event: September 21st
  • Community Development Program Kickoff with CLT School District for the inaugural in-person reading tutoring partnership with local elementary school.
  • History of Hispanics / Latino in the United States – TIAA National Event: September 26th
  • National Cultural Engagement Speaker (Lehman College Professor Perez) providing insights on Hispanic History in the U.S.
  • National Café UNITE – UNITE National Event: October 9th
  • Peer Networking opportunity for UNITE Members
  • Power of One Speaker Series – TIAA National Event: October 13th
  • Signature National HHM Event: Guest Speaker Dr. Cynthia Matson (HAC). (Topic TBD)
  • TIAA Talent Center Overview – UNITE National Event: October 26th
  • National Virtual Professional Development Event; Overview of available tools in Talent Center.

US Bank

BRG Business Impact series kickoff: Dare to Become an INtrepreneur with Liliana Gil Valletta, award-winning entrepreneur, CEO, cultural innovator, wife and mom

Internal social media forum: Exploracion: Exploring our beautiful landscapes

Hispanic Heritage Month family event featuring Los Alegres Bailadores Mexican Folkloric Dance Group

Viacom

Somos is Viacom’s Employee Resource Group focused on the Latino/Hispanic experience. Members engage in leadership development opportunities to enhance their personal and professional growth. Additionally, Somos offers the company perspectives on issues of importance to the Latino employees including recruitment, retention and community outreach.

East Coast:

KICK-OFF: Hispanic Heritage Month Membership Meeting: Our Hispanic Heritage Month kick-off event with Executive Highlight Speaker Daisy Auger Dominguez, SVP Talent Acquisition.

Rhythm is Gonna Get You: Classes at Wellness Studio: An after work Latin dance class held at the Wellness Studio.

From Culture to Comics Featuring Edgardo Miranda-Rodriguez: Pro-social/Community Outreach event in collaboration with HEAF (Harlem Educational Activities Fund). This will be an in-depth, intimate discussion with Edgardo Miranda-Rodriguez, creator of the comic book La Boriqueña and a writer at Marvel entertainment, who will share his perspective on the process of writing and developing content in the comic book industry as well as discuss the ways young writers can break into the field.

Silent Disco Party: Hispanic Heritage Month tent pole event consist of a dance party with a popular new twist. Guests are provided wireless headphones and are able to tune in to music from 3 different live DJs by simply flipping a switch on their headphones. The three music sets will consists of various genres/categories from all over Latin America and the US. Services will be provided by Quiet Events, one of the leading silent disco event companies.

Stand-Up at Hudson: Comedy Series: Our comedy focused event will feature two up and coming Latino Stand-up comedians who will do their own sets followed by a Q&A with a moderator to discuss their experiences and challenges writing and performing stand-up.

Eats and Beats: A Taste of Latin American Comfort Food at the Lodge: Each week employees from across Viacom will have an opportunity to try different food options from different regions (ex: one week Central American, one week South America, etc.) with a live DJ playing music during the lunch hour.

West Coast:

Hispanic Heritage Month Kick-Off: Food Truck Friday featuring a variety of Latin cuisine

Paramount and Viacom Hollywood
Somos Table with Cupcakes at Nickapalooza Music Festival

Membership Meeting featuring “Latinos in Hollywood” with executive guest Adele Plumail (SVP, Nickelodeon Movies and Partner Marketing: Movies & Video Games)
Viacom Hollywood with VC connected to Paramount and Nickelodeon

From Culture to Comics featuring Edgar Miranda Rodriguez
Webcast Live from New York!

Presentation of Nielsen’s latest research on Latino Consumer Trends, in partnership with Nielsen’s Latino ERG
Viacom Hollywood

Hamiltunes – the OFFICIAL Hamilton Sing-Along experience and networking evening

About the Authors

Jennifer London
Director, Events
Seramount