Member Webinar: Hispanic Heritage Month 2023

September 28, 2023
12:00 PM – 1:30 PM EDT
9:00 AM – 10:30 AM PDT
Virtual
DBP Member Webinar
Event Information

Celebrate Hispanic Heritage Month with us! Join us for an engaging program that will provide equal parts inspiration and practical tools to empower individuals, ERGs and communities to strive toward further advancement.

This program will feature stories that amplify and uplift the efforts of individuals and employee resource groups working to support the Hispanic/Latine community both at their organizations and in the communities in which they serve.

Participants will have the opportunity to engage in a live Q&A session with the speakers to gain the insights they need to further their own work.

This event is open to all employees of Seramount’s Diversity Best Practices member companies.

Who Should Attend
  • Employee Resource Group Leaders and Members
  • D&I Practitioners and Champions
  • HR and Talent Leaders
  • Business leaders committed to advancing Hispanic/Latine talent
Participants Will Hear
  • Keynote Dani Herrera, a DEI Consultant & Speaker, who will blend personal storytelling of her own journey as an immigrant with success strategies for supporting the Latine community from her career in DEI, HR and as an ERG leader. 
  • Hispanic Alliance for Career Enhancement’s Director of Leadership Development Programs Melinda E. Ramírez, who will share the nonprofit’s work to support the employment, development, and advancement of current and aspiring Latina/x/e professionals through the Mujeres de HACE women’s leadership development program. Melinda will share a case study, key takeaways, and resources.
  • Liberty Mutual’s Amigos ERG Co-Chair Vanessa Marrou, who will share best practices from her ERG’s evolution to a BRG with a case study on cross-functional collaboration for business impact. Over the last year, Amigos recruited 30+ volunteers, working across different business units, to execute six strategic initiatives aimed at growing and better serving the company’s Hispanic/Latine customer segment. Their wins include developing, testing, and releasing a fully translated end-to-end Spanish-language experience for their Certainly Renters product; customizing the Liberty and Safeco landing pages in Spanish with over 44,000 unpaid visits and over 2,400 leads generated in the first 6 months; establishing a bilingual claims team and exploring a new segmentation model to serve Spanish claims better and decrease wait times; leveraging internal talent in the Customer Service Centers to manage Spanish calls and reduce dependency on external translation/interpretation services; and expanding existing distribution capabilities to better attract, serve and retain Hispanic/Latino agent partners. 
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Speakers

Daniela Herrera
Daniela Herrera
Diversity, Equity, and Inclusion Consultant & Speaker
Marcelo Headshot
Marcelo Vasquez Lopez
Assistant Director, Diversity, Equity, and Inclusion
Liberty Mutual
Melinda Ramirez headshot
Melinda E. Ramírez
Director of Leadership Development Programs
Hispanic Alliance for Career Enhancement (HACE)
VanessaMarrou headshot
Vanessa Marrou
Senior Director, Technology
Liberty Mutual and National Co-Chair, Amigos ERG