Decoding Inclusive Beauty: Leading Insights from L’Oréal

September 25, 2024
12:00 PM – 1:00 PM EDT
9:00 AM – 10:00 AM PDT
Virtual
Free Event

Event Information

In an era of evolving consumer expectations and socioeconomic shifts, understanding and responding to diverse consumers is a business imperative. Join us for a unique conversation with Nathalie Gerschtein, President of L’Oréal’s Consumer Products Division, as she shares invaluable insights from the world’s largest beauty company.

Discover how L’Oréal has redefined its approach to embracing diversity from product development to promotion. Learn about the strategies behind engaging a modern consumer base and the practical implications of democratizing beauty.
Together we’ll delve into the heart of L’Oréal’s inclusive culture, sharing how leadership drives a commitment to diversity from within. We’ll also get a glimpse into the future of inclusive marketing, particularly in emerging markets. Walk away with best practices for engaging in this work and moving at the speed of culture.

Participants Will Hear
  • Understanding the Modern Consumer: Gain insights into new approaches to social listening, uncovering the latest consumer trends to leverage for business growth.
  • Democratizing Beauty: Learn how L’Oréal is making beauty accessible and inclusive for all, regardless of background, ethnicity, or gender identity.
  • Inclusive Marketing: Explore L’Oréal’s commitment to diversity and equity within its organization and how it translates into product innovation and marketing campaigns.
  • The Future of Beauty: Get a glimpse into L’Oréal’s vision for the future of the beauty industry and how diverse demographics will shape the landscape.

Speakers

Amy-Bourne-Image.jpg
Amy Bourne
Head of Marketing and Events
Seramount
Nathalie Gerschtein
Nathalie Gerschtein
President of Consumer Products Division in North America
L’Oréal
Katie Oertli Mooney
Managing Director
Seramount