Escaping The Survey Trap: Why Traditional Tools Miss the Mark in Employee Engagement

Scott serves as EAB’s Chief Research officer. He first joined EAB’s predecessor, The Advisory Board Company in 1987 and became Chief Research Officer in March 2000. Scott led the launch of EAB in 2007, working closely with college and university leaders to develop the firm’s first research memberships for education. Since that time, Scott has continued to lead EAB’s research team—now 150+ strong—in finding and forging best practices to make education smarter.

Laura Sherbin is Managing Director of Research, Assessment and Strategy at Seramount. She is an economist who specializes in the creation of advantage through inclusion and diversity. Most recently, Laura was co-president at the Center for Talent Innovation (CTI) in New York City, a premier think tank and content provider that studies global workplace diversity.

Laura has co-authored several Harvard Business Review articles, including “How Diversity Can Drive Innovation,” “How Gen Y and Boomers Will Reshape Your Agenda,” and “Off-Ramps and On-Ramps Revisited,” as well as the Harvard Business Review research report titled “The Athena Factor: Reversing the Brain Drain in Science, Engineering, and Technology.” She has also taught a Women and Globalization course at the School of International and Public Affairs at Columbia University.

Laura built the rigorous data analytics machine and team that have been core to innovative approaches to measuring and tracking employee experiences. She is known as a leading expert in applying diversity and inclusion data to human behavior in organizations and using such data to quantify how workforce sentiments and satisfaction affect company bottom lines.

Laura holds a BS in math and economics from the University of Delaware and earned her PhD in economics from American University. She currently resides in Irvington, New York, with her husband, their four children, and their dog, Gus. Laura has always loved math and numbers, but when not working, she also enjoys baking, traveling, and meditating.