The New Productivity Playbook: Five Priorities for a Hybrid Era

Hybrid work isn’t eroding productivity. It’s exposing outdated assumptions regarding how organizations measure it. With nearly half of CEOs naming productivity their top priority, many organizations are defaulting to return-to-office (RTO) policies in search of performance. Yet the evidence tells a different story: well-designed hybrid work consistently improves engagement, retention, and well-being without sacrificing output.

So why does productivity remain a source of executive anxiety and public debate? This insight paper explores why. To move beyond legacy metrics, we offer HR teams five priorities for building clarity and momentum in a hybrid era based on the latest research and market insights.