Best Practices

Leveraging Employee Advocacy Programs and Referrals

February 2021

This report highlights how leading companies implement and leverage employee advocacy programs.

Employee advocacy is a powerful strategy for raising brand awareness across social media.

While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well and they are in a unique position to share about their experiences at and passion for the companies they work for.

Employees are not only more approachable – as compared to a celebrity or a CEO – they are also one of the most trusted sources by buyers and potential job seekers.

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