From Strategy to Execution: Using S.M.A.R.T. Goals to Drive Results

Visionary leaders often struggle to cascade their vision or strategy throughout their organization so that the idea becomes a reality. This stage of transformational change often requires translating strategy from something from lofty or vague language into something that is more operational and implementation-focused. This toolkit uses the S.M.A.R.T. goal framework, defined as specific, measurable, attainable, relevant, and timely, to help leaders introduce and embed their strategic vision into the daily lives of their stakeholders.