Culture and Commitment Beyond the Retail Floor: Measuring & Increasing Employee Engagement Among Retail Workers

Retail is the third-largest sector in the United States by number of employees, behind only health care and education. Engaged employees directly impact the customer journey, which is critical in a sector where customer satisfaction drives business success. However, retailers often struggle with lower engagement scores and higher turnover rates than organizations in other industries. This report summarizes recent data to evaluate the current state of employee engagement in retail, offers some tips for measuring retail employee engagement, and concludes with suggestions for increasing employee engagement within retail organizations.