Communicating Change at Scale: A Multimodal Framework for Large Organizations

Effective change management in large organizations depends on clear, consistent communication across multiple channels. This resource outlines a multimodal communication strategy that helps leaders align messaging, tailor communications to diverse stakeholder groups, and reinforce priorities throughout the change process. By combining visible senior leadership, face-to-face engagement, on-demand resources, and targeted outreach, organizations can reduce resistance, limit misinformation, and sustain momentum—ensuring stakeholders understand what is changing, why it matters, and how it affects them.