Checklist: Employer Branding and Value Proposition

This guide explains how companies can authentically integrate DEI into their employer brand and value proposition to attract, engage, and retain underrepresented talent. It breaks down the four components of a strong value proposition—material offerings, growth and development, connection and community, and meaning and purpose—while highlighting what different demographics look for in potential employers. The resource includes practical recommendations on emphasizing inclusive policies and benefits, using inclusive language in job postings, and much more. Use it to build a brand that resonates with diverse candidates and demonstrates your organization’s commitment to equity and inclusion.