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Bias in Sales: Challenges Faced by Underrepresented Sales Professionals

September 2025

This guide explores how customer bias impacts sales professionals from historically underrepresented groups. It breaks down types of bias, the effects on sales performance and safety, and the demographic disparities within the profession. The resource also offers allyship and accountability best practices to help organizations support diverse sales teams, address discrimination effectively, and build a more inclusive sales culture.

Bias in Sales: Challenges Faced by Underrepresented Sales Professionals

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