This report analyzes how the 2024 U.S. election and the second Trump administration are reshaping corporate approaches to DEI, activism, and public relations. Seramount’s post-election listening sessions found that Chief Diversity Officers expect public statements supporting inclusion to face the most negative impact, with 67% of organizations adopting an “embassy approach” — maintaining DEI internally but avoiding public advocacy. The growing DEI backlash has led some companies, like Zoom and Twitter/X, to reduce transparency or dissolve DEI teams. However, Seramount’s 2024 employee survey shows that over half of U.S. employees still believe it’s very important for companies to publicly support issues impacting workers and communities. The report emphasizes that consistency, transparency, and alignment with company values remain essential for maintaining employee trust and credibility in 2025.
