Susan Smith

Susan Smith is a dynamic leader with over 20 years of marketing experience in the travel and auto industry. As the Sr. Manager of Regional Marketing at AAA-The Auto Club Group, she excels in leading a remote team across 14 states, driving strategic marketing initiatives and fostering a culture of collaboration and excellence. Susan’s leadership extends to her role in developing, leading and now supporting the Women in Leadership ERG, where she champions talent retention and attraction through innovative programming and workshops. Her efforts have significantly enhanced company culture, promoting inclusivity and professional growth. Susan’s ability to inspire and guide her team has been instrumental in achieving consistent brand success and customer engagement.