AAA and The Sister Accord Foundation
Hear share success strategies from AAA’s Women In Leadership (WIL) ERG’s ongoing collaboration with The Sister Accord Foundation, a nonprofit organization focused on empowering girls and women.
In December 2023, the Sister Accord Foundation launched the “Safety in Sisterhood TM” platform designed to provide girls and women education, information, strategies, and suggestions to “Safely Navigate Through Life.” The platform’s first focus was a series on safety during hotel stays.
Over the past year, The WIL ERG collaborated with founder Sonia Jackson Myles and ACG Marketing to build out a travel seminar series which provides safety and guidance tips and resources from AAA Travel as well as information on the company’s travel products and services. The purpose of the series is to help mobilize girls and women and build their confidence to explore the world by themselves and/or with others.
WIL ERG leadership also helped influence the promotional efforts and collaboration between AAA Travel and the Sister Accord Foundation for a 4-day cruise to celebrate the foundation’s tenth anniversary and for a leadership development conference at the end of August 2023.
This collaboration opened the door for another WIL ERG member from the AAA Bank to present to the Sister Accord community (1000+ plus community members) and showcase AAA’s financial products, offer giveaways, and talk about the Financial Literacy webcast series by AAA.
The WIL ERG collaboration with Sister Accord enhanced AAA’s brand image through this initiative as well as through a $1,000 scholarship fund presented by The Sister Accord Foundation and the WIL ERG, supported AAA’s 5-Year DEI Strategic Plan and contributed to the company’s revenue goal as over 100 cruise packages were sold through this partnership with the AAA – Travel Royal Caribbean Partner.
Between June 2023 and June 2024, membership in the WIL ERG increased by 32% from 547 members to 721 members.
Sonia Jackson Myles / CEO & Founder / The Sister Accord ® Foundation
Susan Smith / Sr. Manager, Regional Marketing and Former Lead, Women In Leadership ERG / AAA-The Auto Club Group