This tool explains how companies can authentically integrate DEI into their employer brand and value proposition to attract, engage, and retain underrepresented talent. It breaks down the four components of a strong value proposition—material offerings, growth and development, connection and community, and meaning and purpose—while highlighting what different demographics look for in potential employers. The resource includes practical recommendations on showcasing diverse leaders, emphasizing flexible work and caregiver benefits, using inclusive language in job postings, promoting ERGs, and communicating LGBTQ+ and veteran-friendly policies. Use it to build a brand that resonates with diverse candidates and demonstrates your organization’s commitment to equity and inclusion.
