Research Report

Community Relations Efforts in the Retail Industry

September 2025

This research report highlights how leading retailers are building stronger connections with their communities through philanthropy, volunteerism, disaster relief, and equity-focused initiatives. It reviews six common types of community relations efforts, profiles companies such as TJX, Burlington, Target, Macy’s, CVS, Gap, and Walmart, and shares survey insights into how organizations structure, measure, and communicate these initiatives. Use this resource to benchmark strategies, explore best practices, and design community engagement programs that align with your company’s mission

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