Crisis and Calm: A DEI Communications Toolkit for a Changing World

Bridgette Scales is Managing Director on Seramount’s Advisory team. She is a diversity, equity, and inclusion expert with experience in sales and human resources. Bridgette joined Seramount from American Airlines in 2020, where she was the human resources business partner for customer experience. There, Bridgette was responsible for collaborating on people policies, talent management, career development, succession planning, departmental training initiatives, and aligning employee strategies with American Airline business goals.

Prior to her time at American Airlines, Bridgette spent 27 years at Proctor & Gamble. During her tenure at P&G, she was instrumental in developing and implementing strategies, programs, and processes across a complex and matrix organization. As a DEI practice leader for North America, Bridgette guided and counseled senior leaders on the integration of strategies that included awareness, cultural competency, leadership development, accountability and employee engagement. This led to better processes in the identification of high-potential employees, reduction in attrition rates of minorities, and increased DEI scores on the corporate employee survey.

Bridgette currently serves on the Global Advisory Board for the Women’s Leadership Forum within the P&G alumni network. She also sits on the She Runs It Foundation board’s Diversity, Equity & Inclusion Advisory Council and is a member of Delta Sigma Theta Sorority Inc.

She has a BA from the University of Oklahoma, an MBA from the University of Phoenix, and a Senior HR Professional certification from HRCI.

Rodney T. Marshall is a Diversity, Equity & Inclusion professional, currently serving as Engagement Director at the American Red Cross National Headquarters in Washington DC. With expertise in corporate communication, project management, program development, and strategic planning, Rodney leads a team in various DEI initiatives, including learning, team member engagement, analytics, and DEI communication.

Prior to joining the Red Cross, Rodney served as Assistant Director of D&I at Hilton Worldwide, where he co-managed diversity programming, forged key diverse partnerships, and promoted inclusive practices across the organization’s vast network of owned, managed, and franchised hotels.

Residing in Miami, Florida, Rodney holds dual Bachelor’s Degrees in Mass Communication and Public & Interpersonal Communication as well as certifications as a Partnership Broker and Inclusive Leadership Facilitator and Coach.

Charles is a diversity, equity, and inclusion program professional with extensive experience in cross collaboration, talent management, human capital design, and strategic communications. His experience in the space spans developing and implementing successful diversity, equity, and inclusion strategies for leadership accountability and development of employee engagement and retention efforts.