Tandra Cheatham

Tandra Cheatham is the Head of Pricing for The Americas and Under Armour and the Co- Chair for the W.I.L.L. (Women Inspiring Leading and Living) Employee Resource Group. She is responsible for the initial pricing strategy in the US, CA, and LATAM. Tandra sets the promotional strategy in the Direct-to-Consumer Channel for UA across the US, CA and Mexico and that meet the company’s profit goals.
Tandra has been in the Retail Industry spanning 3 decades working for several high-profile brands in both Merchandising and Planning. She is a results-oriented, highly focused executive with a proven track record of leadership, effective communication and motivating teams.
Tandra is a proud Alumni of Hampton University and former Board Member and currently is an Advisor for RAISE Fashion.