The most important is to consider the communities that you serve, where you do business and figure out what the needs are in those particular communities for women and girls.
From there you can build a strategy and prioritize what action you might want to take to address those needs.
It is also important to think about how this work aligns with your particular brand and business goals as well. For instance, many women’s ERGs at organizations with goals to improve the representation of women in their technical and science-based lines of business, might provide STEM education programs for girls because there is a need in the community AND it helps them build a pipeline of potential talent for their organization.
